The strategic partner Visit Finland needs to unlock the €50M+ fishing tourism opportunity. We don't study this market — we are this market.
The Nordic competitive landscape is shifting — and Finland has everything except international reach.
“Suomella on heikko imago kansainvälisillä markkinoilla ja palvelutarjonta ei kaikilta osin vastaa kysyntää.”
“Finland has a weak image in international markets and the service offering does not fully match demand.”
— Ministry of Agriculture and Forestry, Kehittämisohjelma 2024–2034Source: Norwegian Directorate of Fisheries (Fiskeridir.no), 2025
Fishermans-Lodge is the largest independent sales platform for the Finnish fishing market. We work with the lodges, the guides, and the anglers — every day.
Our network spans across Europe: from the DACH region to the Benelux, UK, and the Nordics. We reach anglers where they are — on the water, at trade shows, and on their screens.
On-location production in Finland. Cinematic content that captures the magic of Finnish waters.
Community-first social strategy. Growing engaged audiences across Instagram, YouTube, and TikTok.
Data-driven campaigns on Meta, Google, and YouTube. Targeting European anglers with precision.
Authentic collaborations with real anglers. By anglers, for anglers — no fake influencers.
Face-to-face at Europe's biggest angling and tourism fairs. Live content production on-site.
Powered by Primefold. Live dashboards, market research, and ROI tracking from day one.
Deep dive into Visit Finland's current positioning, target segments, and competitive gaps. Establish measurement baselines.
Develop a comprehensive go-to-market strategy for European anglers. Channel selection, content calendar, and budget allocation.
Full-scale content production, campaign launches, influencer activations, and trade show presence. Continuous optimization based on live data.
Comprehensive performance review. ROI analysis, audience insights, and a roadmap for year two and beyond.
From large-scale surveys to in-depth interviews. Everything feeds into a live dashboard — powered by Primefold.
Key findings from our comprehensive market research — the full report is available for download.
Germany is the single largest source market for European fishing tourism — and the #1 source market for Finland overall with 305,616 visitors in 2023.
CBI, 2024 · Statistics Finland, 2023DACH anglers — the backbone of Norwegian fishing tourism — are rethinking their destinations. Finland isn't even on their radar yet.
Fiskeridir.no, 2025 · Travel and Tour World, 2025Finland's own development programme acknowledges a weak international image. The infrastructure exists — the reach does not.
MMM Kehittämisohjelma, 2024High-value tourists with strong booking intent. 71% book early. Social media inspiration is growing massively — especially YouTube and Instagram.
CBI, 2024 · Reiseanalyse, 2024“Not a service provider.
Part of the ecosystem.”
Direct access to anglers across DACH, Benelux, UK, and the Nordics.
The largest independent partner network in Finnish fishing tourism.
Fishing is our only business. We understand the angler's mindset.
High-value, editorial content — by anglers, for anglers.
Co-Founder · Tech & Strategy
Drives the technology, data infrastructure, and strategic vision behind FISHERMANS-MEDIA. Combines deep tech expertise with a passion for the outdoors.
Co-Founder · Fishing Industry & Network
The industry insider. Lars brings decades of fishing experience and a vast network of guides, lodges, and industry contacts across the Nordics.
We believe in showing, not telling. The market data is clear, the timing is right, and we're ready. Let's start with a conversation.